Post by jnowrin9 on Apr 30, 2024 8:55:54 GMT
The formula to calculate it is: (Number of opens / Emails delivered) * 100 What is it influenced by? Sender Subject and preheader Actions to improve it Write a specific, relevant subject line and avoid any spammy feel Make the preheader complementary to the object Call the recipient by name with dynamic fields Experiment with emojis MailUp is enriched with new sets of emojis for your email subject: discover this and other news from the BEE editor. Click-through rate The click-through rate, also called Click-through rate (CTR), is the number of clicks on links contained in a sent email message, divided by the number of delivered emails.
The formula to calculate it is: (Clicks / Emails delivered) * 100 Added India Car Owner Phone Number List to the CTR is the click rate on unique openings , also called reactivity rate or Click to open rate (CTOR) , which measures the number of unique clicks compared to the number of unique openings. The formula to calculate it is: (Unique Clicks / Unique Opens) * 100 What is it influenced by? Structure Images Call to action Actions to improve it Create a modular structure Create a bulletproof CTA button and make it easy to reach Attract clicks in a creative way, creating unique and original emails like this one from Adestra Engagement rate Also called Engagement Rate , the engagement rate indicates the degree of involvement of users with the emails they receive. To measure engagement in Email Marketing, two different levels can be considered: the single campaign , considering and analyzing the main on-mail metrics such as sends, addresses, opens, clicks, unsubscriptions and spam reports the strategy , examining the statistics on the progress of the campaigns and the interest of the recipients in a given period of time to understand the health of the database.
Discover all the tools in the MailUp Statistics area to measure engagement What is it influenced by? Message relevance Database quality Deliverability Actions to improve it Segment your database based on engagement Adopt a re-engagement strategy How is a re-engagement campaign developed? Download the MailUp re-engagement strategies ebook to find out! Bounce rate Also called bounce rate, the bounce rate indicates the percentage of email addresses that returned an error following a sending. The formula to calculate it is: (Emails returned / Emails sent) * 100. What is it influenced by? Collection of contacts Contact management Actions to improve it Keep the database clean Do not purchase or rent “off-the-shelf” databases Unsubscribe rate Also called Unsubscribe Rate , it indicates the number of user unsubscriptions , a value that is important to track to ensure that it is always lower than the number of new subscribers and that it remains at low values (below 2%). The formula to calculate it is: (Unsubscribed users / Emails sent) * 100. What is it influenced by? Content relevance Sending frequencies Sending times Actions to improve it Make unsubscribing accessible and quick Find the most effective sending times and frequencies Find out which sending times are best for you in the MailUp .
The formula to calculate it is: (Clicks / Emails delivered) * 100 Added India Car Owner Phone Number List to the CTR is the click rate on unique openings , also called reactivity rate or Click to open rate (CTOR) , which measures the number of unique clicks compared to the number of unique openings. The formula to calculate it is: (Unique Clicks / Unique Opens) * 100 What is it influenced by? Structure Images Call to action Actions to improve it Create a modular structure Create a bulletproof CTA button and make it easy to reach Attract clicks in a creative way, creating unique and original emails like this one from Adestra Engagement rate Also called Engagement Rate , the engagement rate indicates the degree of involvement of users with the emails they receive. To measure engagement in Email Marketing, two different levels can be considered: the single campaign , considering and analyzing the main on-mail metrics such as sends, addresses, opens, clicks, unsubscriptions and spam reports the strategy , examining the statistics on the progress of the campaigns and the interest of the recipients in a given period of time to understand the health of the database.
Discover all the tools in the MailUp Statistics area to measure engagement What is it influenced by? Message relevance Database quality Deliverability Actions to improve it Segment your database based on engagement Adopt a re-engagement strategy How is a re-engagement campaign developed? Download the MailUp re-engagement strategies ebook to find out! Bounce rate Also called bounce rate, the bounce rate indicates the percentage of email addresses that returned an error following a sending. The formula to calculate it is: (Emails returned / Emails sent) * 100. What is it influenced by? Collection of contacts Contact management Actions to improve it Keep the database clean Do not purchase or rent “off-the-shelf” databases Unsubscribe rate Also called Unsubscribe Rate , it indicates the number of user unsubscriptions , a value that is important to track to ensure that it is always lower than the number of new subscribers and that it remains at low values (below 2%). The formula to calculate it is: (Unsubscribed users / Emails sent) * 100. What is it influenced by? Content relevance Sending frequencies Sending times Actions to improve it Make unsubscribing accessible and quick Find the most effective sending times and frequencies Find out which sending times are best for you in the MailUp .