Post by account_disabled on Jan 11, 2024 6:38:07 GMT
The main thing is that it should be clear, achievable and with established deadlines. Selection of advertising platforms When working through the previous stages (analysis of the market, competitors, CA, definition of goals), you will already get an idea of where your advertisements will "work" best. Choose channels that fit your budget and meet your goals. But first of all, it is important to take into account what applications, services, sites, social networks your client uses and how active he is, and only then enter the cost of each platform into the media plan.
For example, you discovered that potential customers regularly visit Facebook, and that the cost of advertising there will be more budget-friendly than on Instagram. You set up a campaign, but did not get results, because Betting Email List the main part of your CA takes targeted actions on Instagram, and FB is used only as a news platform and simply "steals" all advertisements. Advertising channels Formation of the budget for one or several months, six months or even a year. The terms depend on how the budget of the Republic of Kazakhstan is formed.
There are two strategies: a monthly plan (advertising works stably, and the budget is adjusted at the end of each month for the next); or fixed (a certain budget is allocated to the RK, without reference to implementation terms. They are determined according to how to achieve the set KPIs faster and more profitably). Importantly! In order not to waste the funds provided for advertising, conduct several test campaigns. For example, set up ads in all selected platforms and set a symbolic amount of costs — 3-5 USD. After a week (if the budget is not exhausted earlier), analyze the results: bounce rate, what factors may have influenced the low coverage, etcndicators for the next month.
For example, you discovered that potential customers regularly visit Facebook, and that the cost of advertising there will be more budget-friendly than on Instagram. You set up a campaign, but did not get results, because Betting Email List the main part of your CA takes targeted actions on Instagram, and FB is used only as a news platform and simply "steals" all advertisements. Advertising channels Formation of the budget for one or several months, six months or even a year. The terms depend on how the budget of the Republic of Kazakhstan is formed.
There are two strategies: a monthly plan (advertising works stably, and the budget is adjusted at the end of each month for the next); or fixed (a certain budget is allocated to the RK, without reference to implementation terms. They are determined according to how to achieve the set KPIs faster and more profitably). Importantly! In order not to waste the funds provided for advertising, conduct several test campaigns. For example, set up ads in all selected platforms and set a symbolic amount of costs — 3-5 USD. After a week (if the budget is not exhausted earlier), analyze the results: bounce rate, what factors may have influenced the low coverage, etcndicators for the next month.