Post by tamzidaakter47 on Feb 13, 2024 8:50:02 GMT
No pain, no gain! Neither traffic nor a satisfied client. We will not needlessly dig into the ballast, and therefore...first, the results speak for themselves, and then we will reveal how to do it. 151% increase in organic traffic even with rebranding Despite the rebranding of the client from cat.sk to zeppelin.sk, we managed (and still manage) to achieve the following... 1. CHANGE IN GOOGLE RESULTS The original state at the beginning of cooperation (October 30, 2012) and based on keyword analysis – 19 keywords on the first page.
Current status (27/05/2015) – 62 keywords. 2. IMPROVING Phone Number Data POSITIONS FOR KEYWORDS IMPORTANT TO THE CLIENT'S BUSINESS "loaders" - since September 2013 still in 1st place, originally 24th place "construction machinery rental" - since February 2013 still in 1st place , originally 11th place "excavators" - as of June 2014 still in 1st place , originally in 10th place "machine service" - since October 2014 still in 1st place, originally 50+ "mini-excavator" - since August 2014, still on the 1st-2nd. place, originally 50+ "construction machinery" - from April 2013 1.-3. place, originally 34. Place 3. INCREASE IN ORGANIC TRAFFIC Organic traffic for 2015 reaches the highest values it has ever had. Since June 2013, attendance has increased by 151%. Organic traffic Organic traffic 4. NUMBER OF SESSIONS FROM ORGANIC SEARCH Compared to 2013, it increased by 143.91%. A session is a representation of all actions that a user performs on a website. One visitor can open multiple sessions. A new session is considered each one that repeats itself after 30 minutes of inactivity or a visit to the site from another source. 5. NEWCOMERS The number of new users increased by 146.68%. Which is 2.5 times compared to 2013.
ABOUT THE CLIENT The company Zeppelin SK, s.r.o. is a leading company on the market of construction, earthmoving and quarrying machines, as well as energy systems in the Slovak Republic. The main activity is the sale, purchase, service, repair and rental of this technology and small construction mechanization. TASK - ASSIGNMENT - TASK "From the point of view of the brand, we require TOP positions on Google.sk for selected keywords, an increase in traffic from relevant keywords, an increase in the number of inquiries (leads) from the website." HOW WE FIGHTED IT We love numbers and information because they help us work efficiently. First, we mapped the situation and prepared an analysis of the competition and keywords. As it turns out, this online environment is very competitive and so is the demand for the keywords entered. Challenge accepted! For peace of mind in the office, we also focused on auditing the client's website. We checked its SEO and technical shortcomings, there are always some, and proposed improvements. We implemented on-page SEO, while every month we continue with link building, checking the technical condition and minor SEO adjustments. Together with the proposed SEO strategy, we worked on the results you have already seen. Our work does not end here either, therefore we also adapt the set strategy to new conditions.
Current status (27/05/2015) – 62 keywords. 2. IMPROVING Phone Number Data POSITIONS FOR KEYWORDS IMPORTANT TO THE CLIENT'S BUSINESS "loaders" - since September 2013 still in 1st place, originally 24th place "construction machinery rental" - since February 2013 still in 1st place , originally 11th place "excavators" - as of June 2014 still in 1st place , originally in 10th place "machine service" - since October 2014 still in 1st place, originally 50+ "mini-excavator" - since August 2014, still on the 1st-2nd. place, originally 50+ "construction machinery" - from April 2013 1.-3. place, originally 34. Place 3. INCREASE IN ORGANIC TRAFFIC Organic traffic for 2015 reaches the highest values it has ever had. Since June 2013, attendance has increased by 151%. Organic traffic Organic traffic 4. NUMBER OF SESSIONS FROM ORGANIC SEARCH Compared to 2013, it increased by 143.91%. A session is a representation of all actions that a user performs on a website. One visitor can open multiple sessions. A new session is considered each one that repeats itself after 30 minutes of inactivity or a visit to the site from another source. 5. NEWCOMERS The number of new users increased by 146.68%. Which is 2.5 times compared to 2013.
ABOUT THE CLIENT The company Zeppelin SK, s.r.o. is a leading company on the market of construction, earthmoving and quarrying machines, as well as energy systems in the Slovak Republic. The main activity is the sale, purchase, service, repair and rental of this technology and small construction mechanization. TASK - ASSIGNMENT - TASK "From the point of view of the brand, we require TOP positions on Google.sk for selected keywords, an increase in traffic from relevant keywords, an increase in the number of inquiries (leads) from the website." HOW WE FIGHTED IT We love numbers and information because they help us work efficiently. First, we mapped the situation and prepared an analysis of the competition and keywords. As it turns out, this online environment is very competitive and so is the demand for the keywords entered. Challenge accepted! For peace of mind in the office, we also focused on auditing the client's website. We checked its SEO and technical shortcomings, there are always some, and proposed improvements. We implemented on-page SEO, while every month we continue with link building, checking the technical condition and minor SEO adjustments. Together with the proposed SEO strategy, we worked on the results you have already seen. Our work does not end here either, therefore we also adapt the set strategy to new conditions.