Post by afifatabassum on Mar 10, 2024 7:39:12 GMT
Are you the owner or marketing manager of a pharmaceutical or parapharmaceutical company struggling with budget management or struggling with regulations and fears related to online channels? We can assure you that you are missing out on some huge opportunities... Companies that launch a pharmaceutical and parapharmaceutical digital marketing strategy are achieving impressive results in terms of efficiency and optimization of the invested budget. As we have already seen in our article dedicated to pharmaceutical marketing trends for 2017 , innovative contents, apps and new software help marketers in their work every day. It's time to overcome obstacles and fears and grow your company in national and international markets. To date, marketers' main fears when it comes to developing an online strategy concern: The scarcity of budget and internal resources to be allocated to the development of digital campaigns .
The difficulty in creating different types of content to address Brazil Phone Number users with different needs The complexity of the information to be conveyed to the public forces companies to create vertical "microsites" on certain topics, making the user experience more difficult The process of producing content regarding the product is highly complex and laborious as it requires the help of various company departments, in addition to the marketing one Influencers and opinion leaders in the sector . These figures play a fundamental role, however the company would lose control of what is communicated if it decided to exploit this channel However, these problems correspond to just as many solutions: The new software available to marketers allows a saving of 50% in terms of time (along the entire purchase funnel) More and more companies are able to put responsive microsites online in a very short time thanks to a "lean" approach to design and development.
The collection and management of big data allows you to better understand your target audience and make timely changes to improve the user experience Valuable content is replicated in different formats and disseminated through multiple channels with the aim of reaching the user at any stage of the decision-making and purchasing process Influencer marketing campaigns are increasingly being launched directly controlled by companies thanks to accurate guidelines These and other solutions help marketers operating in the pharmaceutical and parapharmaceutical sectors to adopt a more agile and creative approach. However, technology continues to evolve and with it the channels and activities available to companies. So let's delve deeper into the technological trends that will have a decisive impact on pharmaceutical and parapharmaceutical marketing strategies in 2018. Download-infographic-where-your-customers-are-informed 8 Key trends to consider 1.
The difficulty in creating different types of content to address Brazil Phone Number users with different needs The complexity of the information to be conveyed to the public forces companies to create vertical "microsites" on certain topics, making the user experience more difficult The process of producing content regarding the product is highly complex and laborious as it requires the help of various company departments, in addition to the marketing one Influencers and opinion leaders in the sector . These figures play a fundamental role, however the company would lose control of what is communicated if it decided to exploit this channel However, these problems correspond to just as many solutions: The new software available to marketers allows a saving of 50% in terms of time (along the entire purchase funnel) More and more companies are able to put responsive microsites online in a very short time thanks to a "lean" approach to design and development.
The collection and management of big data allows you to better understand your target audience and make timely changes to improve the user experience Valuable content is replicated in different formats and disseminated through multiple channels with the aim of reaching the user at any stage of the decision-making and purchasing process Influencer marketing campaigns are increasingly being launched directly controlled by companies thanks to accurate guidelines These and other solutions help marketers operating in the pharmaceutical and parapharmaceutical sectors to adopt a more agile and creative approach. However, technology continues to evolve and with it the channels and activities available to companies. So let's delve deeper into the technological trends that will have a decisive impact on pharmaceutical and parapharmaceutical marketing strategies in 2018. Download-infographic-where-your-customers-are-informed 8 Key trends to consider 1.